GROUP 05: Music Video 2007/8

Wednesday, 12 September 2007

Pitch

You'll Find A Way - Santogold, is a fresh RnB song which differs from a usual RnB track. It works as a dance song, aswell as having a hip-hop beat throughout.
The overall look we are trying to achieve will be very contempory, stylised and colourful. We aim to make a video which reflects the tone of the song.
In the video, lots of different locations will be used, for example, a Nightclub a subway and a Car which will add to the urban feel of the song. We are planning to include clothing and characters that will appeal to a modern audience.
Ultimatly, we are intending to make a video which a young adult demographic can enjoy and relate to.
In the video, there will be a combination of reailty (performance) and linked themed shots of seemlesly irrelevant animations. Although on the surface, these linked shots will seem random, we intend to use them to create an underlying meaning which fits to the lyrics of the song.
Our intentions are to finalize our reality shots with colourful and abstract editing to create a mood which suits the genre. Fast cuts between shots will be used to create a sense of movement that co-ordinates with the song's atmosphere, and how it progresses during the storyline.

When filming the video, we will use a varied amount of different shots and camera angles. Hand held shots will be used to create an audience view and add towards making the viewers engaged in the song. The video will work in chronilogical order, throughout the performers day.

0 Comments:

Post a Comment

<< Home